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🎁 Complimentary gift wrapping, always

✉️

The Daisy Chain edit · Vol. 07

Soft days, sewn slowly.

Dresses, knits and keepsakes designed at our kitchen-table studio in Willowmere and made in runs of forty or fewer. Easy to wear, made to last, and wrapped like a present.

Shop the edit Our story →
★★★★★ 4.8 out of 5
from 1,940 verified reviews
  • ✂️Cut in runs of fortyNever more, never wasted
  • 🌱Organic & recycled fibresCotton, linen, merino
  • 💗Women-run since 2016Eleven makers, one street
A woman with long auburn hair sits beside a tall bright window in a white studio, wearing an off-the-shoulder floral organza dress with puffed sleeves. 24 Oct Next small-batch dropThe Odile Organza DressOpens Saturday 24 October, 10 am
Photo Zenia Diamond / Pexels
  • 🚚Free shipping over $75Tracked, ships in 1 to 2 days
  • 📦30-day returnsFree exchanges, printed label
  • 🎁Gift wrappingHand-tied, with a note
  • 🔒Secure checkoutCards, wallets, gift cards

01 Browse

Five little edits

Every piece is cut in a run of forty or fewer, so each edit stays small, seasonal and a little bit special.

🌸 DressesFlorals, halters and sundresses for sunny days 2 pieces→ 👚 Knitwear & topsCable knits and broderie blouses 2 pieces→ 👜 AccessoriesSilk scarves, totes, bags and beaded flats 4 pieces→ 💍 Jewellery & hairPearl studs, embroidered clips, satin bows 2 pieces→ 🎁 GiftsKeepsake boxes and e-gift cards 2 pieces→

02 The collection

Shop the Daisy Chain edit

Twelve pieces, each made in a small batch. Choose a colour, tap quick add for your size, and we will wrap it for free.

Showing 12 pieces

Marguerite halter dress in blue-and-white floral cotton voile with a tie waist and ruffled hem, worn on a sunlit woodland path. NEW

Size

Marguerite Halter Dress

Cotton voile · tie waist · midi

$128

★★★★★4.8 (212)
Cornflower
Wren cream cable-knit cardigan with tortoiseshell buttons, shown with a floral midi skirt and a bunch of white daisies in a barley field.

Size

Wren Cable Cardigan

Cotton-merino · tortoiseshell buttons

$96

★★★★★4.6 (138)
Oat
Daphne white leather crossbody bag with the flap open beside tortoiseshell sunglasses and a floral wallet, resting on chunky cream knitwear. -20%

Daphne Crossbody

Vegetable-tanned leather · adjustable strap

$140$112

★★★★★4.8 (177)
Ivory
Isla silk scarf in a yellow and orange print, twisted into a loop on a white shirt.

Isla Silk Scarf

Hand-rolled silk twill · 70 cm square

$42

★★★★★4.5 (87)
Marigold
Clementine sweetheart sundress in pink-and-cream florals, styled with a straw hat on weathered white steps beside a basket of daisies. -15%

Size

Clementine Sundress

Linen blend · sweetheart neckline

$168$142

★★★★★4.7 (164)
Blush floral
Meadow seagrass tote with a black woven band, filled with pink blossoms and carried across a green lawn. NEW

Meadow Seagrass Tote

Hand-woven seagrass · cotton lining

$68

★★★★★4.7 (96)
Natural
Odette white broderie blouse with a ruffled collar and cuffs, one hand resting at the chest.

Size

Odette Broderie Blouse

Organic cotton · broderie anglaise trim

$74

★★★★★4.9 (301)
Ivory
Posy handmade white linen snap hair clips embroidered with coral, cream and olive-green flowers, laid out in two diagonal rows. The satin bow barrette from the Posy set, clipped into long chestnut hair.

Posy Clip & Bow Set

Four embroidered clips and one satin bow

$36

★★★★★4.6 (118)
Coral sprig
Perle gold-and-pearl stud earrings, each a faceted gold nugget with a large freshwater pearl drop, on a warm peach surface.

Perle Pearl Studs

Freshwater pearl · gold-plated studs

$54

★★★★★4.9 (342)
Gold
Cecily cream ballet flats embroidered with pink and turquoise beaded flowers, resting on gathered pink fabric.

US size

Cecily Beaded Flats

Satin · hand-beaded florals

$88

★★★★☆4.4 (59)
Cream
Keepsake gift box wrapped in paper printed with tiny gold motifs and topped with a pink satin pull-bow.

Keepsake Gift Box

Lavender sachet, rose soap and a card

$38

★★★★★4.8 (205)
Gold dots
Bloom e-gift card artwork: soft pink and white watercolour florals on a pale blue-grey ground, with a pink ribbon in the corner. NEW

Amount

Bloom e-Gift Card

Delivered by email, never expires

From $25

★★★★★5.0 (41)
Watercolour

03 Gift studio

Wrapped like a present, because it is.

Every order leaves the studio tied with cotton ribbon in recycled paper. Add a handwritten note and we will leave the receipt out.

  • 🎁Hand-tied gift wrapRecycled paper, cotton ribbon, a sprig of dried lavenderFree
  • 💌A handwritten noteUp to 140 characters, in Imogen’s best handwritingFree
  • 💝Ship it straight to themGift receipt inside, prices left off the packing slipFree
Shop gifts
A bright minimalist boutique interior with a rail of cream and oat linen clothes on wooden hangers, a tall cactus, a concrete pillar and curved boucle chairs. EST. 2016
The shop floor on Cobbler’s Row, with the rail of this month’s linens.

04 Our story

Two friends, one sewing table above the old hardware store.

Bloom & Thread began in 2016 on Imogen Hale’s kitchen table, with a borrowed sewing machine and a stack of vintage dress patterns. Priya Raman, a weaver who lived upstairs, came down for a cup of tea and stayed for the next ten years.

Today we are eleven makers working from the old hardware store on Cobbler’s Row. We cut each piece in a run of forty or fewer, finish the edges by hand and sell what we make through this little shop and one slightly larger one on the market square. Nothing is made until there is room for it on the rail.

💗 Imogen & Priya

10years of kitchen-table to shopfront
40pieces in our biggest ever run
11makers, all within a mile of the shop
  1. 1

    Sketch

    Imogen draws each piece twice: once for how it looks, once for how it moves.

  2. 2

    Source

    Organic cotton, European linen and recycled merino from mills we have visited.

  3. 3

    Stitch

    Runs of forty or fewer, cut and sewn within a mile of the shop.

  4. 4

    Wrap

    Pressed, folded and tied up with ribbon before it goes in the post.

05 Kind words

Loved by nearly two thousand of you

4.8★★★★★1,940 verified reviews
  • 5 star84%
  • 4 star12%
  • 3 star3%
  • 2 star1%
  • 1 star0%
HR
Hannah R. ✔Portland, OR · Verified buyer
★★★★★September 9, 2026

Fits like it was made for me

I am between sizes and the tie waist solved it. The voile is light enough for a 90 degree day and the print is even prettier in person. Four compliments at the farmers’ market already.

Marguerite Halter Dress · S
MV
Marisol V. ✔Austin, TX · Verified buyer
★★★★☆August 28, 2026

The buttons are the thing

Tortoiseshell buttons, a proper weight of cotton-merino, and no pilling after six washes. Size down if you like it neat; true to size if you like it slouchy.

Wren Cable Cardigan · M
IL
Ingrid L. ✔Minneapolis, MN · Verified buyer
★★★★★October 2, 2026

Bought a second pair for my sister

They came in a little linen pouch with a handwritten card. The pearls have real lustre, and the gold has not bothered my sensitive ears once.

Perle Pearl Studs
DK
Dani K. ✔Asheville, NC · Verified buyer
★★★★☆September 21, 2026

Sturdy and so pretty

Holds a laptop, a baguette and a bunch of flowers without complaint. The handles are comfortable. Slightly stiff at first, and it softened within a week.

Meadow Seagrass Tote
PS
Priyanka S. ✔Brooklyn, NY · Verified buyer
★★★★★September 14, 2026

Gifting, made easy

Ordered for my mum’s birthday with a note in the box. The wrapping was gorgeous, it arrived two days early, and she is keeping the box for her buttons.

Keepsake Gift Box
EW
Eleanor W. ✔Burlington, VT · Verified buyer
★★★★★August 11, 2026

Ethereal, but actually practical

The broderie looks delicate and survived a trip, a toddler and the washing machine. I have ordered it in blush as well. Quick, kind service when I needed an exchange.

Odette Broderie Blouse · XS

06 Letters from the studio

First Sunday, once a month.

New drops, studio notes and the occasional pattern giveaway. Join today and take 10% off your first order.

One letter a month. Unsubscribe whenever you like. We never share your address.

✅ You are on the list

Thank you! Your code BLOOM10 is already waiting in your bag.

Look out for a welcome note from Imogen this week.

Shipping, returns, payment and care

🚚Shipping

Free over $75, otherwise a flat $6.50. Orders placed before 2 pm ship the same working day, with tracked delivery in 2 to 4 days across the US.

📦Returns

Changed your mind? Return anything unworn within 30 days. Exchanges are free, and refunds land within 5 days of your parcel arriving.

💳Payment

Pay with any major card or digital wallet, or use a Bloom e-gift card. Orders over $100 can be split into four interest-free payments.

💧Care

Wash cool, dry flat, press while damp. Every piece comes with a mending-thread card in matching colours, because we want you to keep it.

Photo credits

Icons: with icons (withicons.com), MIT. Bloom & Thread is a fictional boutique: every name, place, price and review on this page is made up for the demo.