⏰ Ovens are on at 4 am. Closed Mondays. Order by 5 pm for tomorrow, or the same day while slots last. Cakes need 48 hours.
A long wooden bakery counter in front of shelves of fresh loaves, rolls and pastries, with round loaves mounted on small plaques along the wall above.

Neighbourhood bakery · Marigold & Ninth

Warm from the oven since 1961.

Rosa's has kept the corner of Marigold and Ninth awake since before the streetlights were electric. Sourdough at six, croissants at half past, a cherry-top cake on Saturdays. Pick from today's bake, choose a time, and we'll have it in a paper bag with your name on it.

  • 🚪 Checking the sign on the door
  • 🕐 Tue to Sat 6 am to 6 pm · Sun 6 am to 2 pm · closed Mon
  • 📍 214 Marigold Street, Alder Falls. Pick-up only, no delivery.

Photo by Valeria Boltneva on Pexels

  • ⏰Ovens on at 4 amBread is warm when the doors open
  • 🛍️Order ahead, pick upSkip the line, no delivery
  • 💳Cash and cardPay at the counter
  • 🚪Closed MondaysThe ovens get a day off

Fresh out of the oven

Today's bake

9:40
9:40 am

Slide to see what is in the case at another time of day.

20 Checking the ovens
Hide anything with
    Tall wicker baskets stacked with crusty baguettes beside a burnt-orange wall and a marble counter in the bakery.
    Baguettes, fresh at six
    • 🔥 Warm now
    • ⏳ Still in the oven
    • ❌ Sold out
    ℹ️ Out times are when the tray leaves the oven. Counts are what is left in the case.

    Pinned up like the old days

    Out of the case this week

    The counter changes with the season and with whatever Lucía felt like laminating. Here is what the regulars have been taking home.

    Low view through a glass bakery case at silver trays of powdered-sugar puff pastries, strawberry and berry tartlets and cream-filled buns.
    Berry tartlets and cream bunsThe pastry case, Tuesday to Saturday
    A lattice-topped fruit pie of dark cherries and diced apple dusted with powdered sugar on a white plate.
    Cherry-apple lattice pieWhole 9-inch $28, order by Thursday
    Close-up of oat-topped loaves and floured round breads on a wooden bakery shelf, sharp in front and softly blurred behind.
    Oat and honey loavesOut at 6:30, $6.25
    Close-up of golden, flour-dusted loaves and rolls of bread piled together on a rustic cloth.
    Saturday hard rolls$6 a half dozen, while they last
    Rows of iced donuts with chocolate sprinkles in pink, pistachio-green and chocolate glazes on a metal tray.

    After 4 pm, Tuesday to Saturday, in the shop only

    The day-old bag

    Six dollars buys a paper bag of whatever is left from today, about fifteen dollars' worth of bread, pastries and the odd donut. Nothing goes in the bin on Marigold Street, and it is the best deal on the block.

    Skip the line

    Order ahead, pick up warm

    Add what you like from today's bake, choose a day and a time, and give us your name. We set everything aside in a paper bag. You pay at the counter, cash or card.

    1. 🧺1. ChooseAdd loaves, pastries or a cake to your basket.
    2. 📅2. Pick a timeA day and a half-hour slot. Cakes need 48 hours.
    3. 🛍️3. CollectSay your name at the counter. We hold bags until closing.
    🧺

    Your basket

    🛍️ Nothing in the basket yet

    Tap Add on anything in today's bake, or build a cake, and it lands here.

    See today's bake
      📅

      Pick-up day and time

      Day
      TimeEvery half hour

      ℹ️ Crossed-out times are taken or too soon.

      🕐 Choose a time to see your pick-up slot.
      👤

      Name on the bag

      Please tell us whose bag it is.

      Enter a number we can text, like (415) 555-0123.

      Nothing is charged online. You can change or cancel by phone until 5 pm the day before.

      Fresh crusty rolls tucked into brown paper bags on a wooden counter beside a vintage red-and-steel slicer.
      ❤️ The slicer is older than Lucía. It still does a perfect half-inch.

      Made to order

      Build your own cake

      Pick a size, a flavour, a filling and what the icing should say. The price updates as you go and the cake changes with you. Custom cakes need 48 hours.

      Your cake, as ordered
      $58
      8 inch vanilla beanRaspberry jam, serves 12 to 14Ready from Thursday
      Total $58
      A tall white buttercream layer cake with piped ruffles around the top and glossy red cherries on top, against a pale blue background.

      The Cherry-top, our Saturday cakeEight inches of vanilla, raspberry jam and piped buttercream, with three cherries.

      1 Size
      2 Flavour
      3 Filling
      4 What should it say?
      28 letters left. Piped in red icing.

      Contains wheat, milk and egg. Made in a kitchen that also uses tree nuts.

      A baker in a white jacket shapes a round of dough with flour-dusted hands on a floured wooden table.
      • 40loaves on the first morning
      • 3generations at the ovens
      • 1oven, rebuilt once

      Est. 1961

      Three generations, one very old oven

      In March 1961 Rosa Valdivia signed a lease on a corner shop with a cracked window and a second-hand deck oven, and borrowed the deposit from her brother Tomás. She was twenty-six. She baked forty loaves that first morning and sold thirty-one. The rest went to the neighbours who had come to see whether the new baker would last.

      She did. Sixty-five years later the oven is still the same oven, the starter is still Old Nell, and the bread is still ready before the streetlights go off.

      A loaf is only done when the whole street smells like somebody's home.Rosa Valdivia, to every new apprentice
      • 👵RosaFounder, 1961
      • 👩MarisolPies and weddings
      • 👩LucíaHead baker
      1. 1961 Rosa opens at 214 Marigold Street with forty loaves and a borrowed oven.
      2. 1974 The first wedding cake, three tiers for the family across the road.
      3. 1989 Marisol joins, and the pies and the Saturday cherry-top arrive.
      4. 2003 The oven is rebuilt brick by brick. Same bricks, new burners.
      5. 2016 Lucía comes home from baking school and moves the sourdough to a thirty-hour ferment.
      A three-tier white wedding cake ringed with red sugar roses and silver beading, with a cluster of roses on top, on a lace-covered table in a warmly lit banquet hall.

      Weddings and big days

      Wedding cakes, the old way

      Marisol has been making wedding cakes since 1989, and this is the one time Rosa's delivers: we drive it, carry it in and set it up within twenty-five miles. We book about eight weeks ahead, longer for June and September Saturdays.

      1. 📨Tell us the daySend the form. Marisol calls within two working days.
      2. 🍰TasteA $35 tasting box of three sponges and three fillings, credited to your order.
      3. ✏️DesignA pencil sketch, then a deposit to hold the date.
      4. 🚚Delivery and set-upWe arrive two hours early with extra roses, just in case.
      💕

      Wedding cake enquiry

      Tell us who is getting married.

      Enter an email address Marisol can write to.

      Choose a date at least three weeks away.

      Enter a guest count between 10 and 400.

      💡 Tell us your guest count and we will suggest tiers.

      Styles you like

      Gift cards

      Give somebody a warm morning

      A Rosa's card never expires and works on everything: loaves, cakes, the day-old bag. We hand you a printed card with your order, or email one the same day.

      Amount

      What the neighbours say

      ★★★★★

      4.9 from 612 reviews

      ❝ I order the rye on Thursday night and it is in my hand, still warm, at seven on Friday. My dad queued for this same loaf when I was in a stroller.
      🧔Tomasz W.Ninth Avenue, since 1998
      ❝ Lucía's cherry-top was the only thing at my daughter's party nobody wanted to share. The message was spelled perfectly and the cherries were the real thing.
      👩Aisha R.Regular since 2011
      ❝ Marisol made our wedding cake for 140 people and fixed a crooked rose herself. Four years on she still sends a slice on our anniversary.
      🧑Priya and DanielMarried at the Granary

      Come by

      Hours, ovens and how to find us

      🕐

      Opening hours

      🚪 Checking the sign on the door

      • Tuesday6 am to 6 pm
      • Wednesday6 am to 6 pm
      • Thursday6 am to 6 pm
      • Friday6 am to 6 pm
      • Saturday6 am to 6 pm
      • Sunday6 am to 2 pm
      • MondayClosed

      Closed on Thanksgiving and Christmas Day. Open until noon on Christmas Eve, with the stollen.

      🔥

      The oven schedule

      1. 4:00 am⏰Ovens onLucía lights the deck oven and feeds Old Nell.
      2. 4:30 am👩‍🍳Sourdough and rye go inThirty-hour dough, first trays.
      3. 6:00 am🚪Doors openBaguettes and the first loaves, still ticking.
      4. 6:30 am🥐CroissantsAgain at 9:00 and noon.
      5. 10:00 am🍪Cookies and cakesCupcakes at half past, pie at eleven.
      6. 2:00 pm☀️Afternoon bakeSecond sourdough and baguettes, Tuesday to Saturday.
      7. 4:00 pm🛍️Day-old bagsSix dollars, in the shop only.
      8. 6:00 pm🌙Doors closeOvens cool, tomorrow's dough rests.

      Sundays are shorter: doors close at 2 pm, with no afternoon bake and no day-old bags.

      Marigold Street Ninth Avenue
      🌲
      Park
      📍Rosa's
      🚌Route 9
      🅿️6 spaces
      🚲Bike racks
      Rosa's Corner Bakery
      214 Marigold Street, corner of Ninth
      Alder Falls

      Read before you order

      Allergens, plainly

      Every item in today's bake carries these markers. Tap one in the bake list above to hide everything that contains it.

      🌾

      Wheat

      Flour is in the walls. In: loading

      🥛

      Milk

      Butter, buttermilk and cream. In: loading

      🥚

      Egg

      Yolks, whites and the egg wash. In: loading

      🌰

      Tree nuts

      Almonds, mostly. In: loading

      🌱

      Vegan

      Nothing from an animal. Our vegan list: loading

      📞

      Not sure?

      Call the counter on (415) 555-0142 and ask for whoever is closest to the oven.

      ⚠️One kitchen, no promises. Everything is made in a single room that handles wheat, milk, eggs, tree nuts, sesame and soy. We label what is in each recipe, but we cannot guarantee any item is free of traces. If an allergy is serious, call before you order.

      Good questions

      Before you ask

      🚚 Do you deliver?⌄

      No. Rosa's is pick-up only, which is how the bread gets to you still warm. The one exception is wedding cakes, which we drive, carry in and set up within twenty-five miles.

      📅 How far ahead can I order?⌄

      Bread and pastries can be ordered up to ten days ahead, or for the same day while slots last. Order by 5 pm for tomorrow. Custom cakes need 48 hours, wedding cakes about eight weeks.

      ✏️ Can I change or cancel an order?⌄

      Yes, by phone until 5 pm the day before, no charge. Custom cakes can be changed until 24 hours out. We would rather hear early than throw out forty baguettes.

      💳 Do you take cards?⌄

      Cash and cards, both at the counter. Nothing is charged when you order ahead, so a change of plan costs you nothing.

      🌱 Do you bake gluten-free?⌄

      Not really. The almond-orange tea cake uses ground almonds instead of flour, but it is baked in a room full of wheat, so we cannot call it safe for coeliac customers. We would rather say so than guess.

      🐾 Can I bring my dog?⌄

      Dogs wait on the bench outside, and any dog that sits politely gets a plain biscuit from the jar by the door. Assistance dogs are welcome inside, always.

      Photo credits

      Icons: with icons (withicons.com), MIT licence. Type: Chonburi and Lora from Google Fonts.

      ✅