14 design basicss

Icon design, the basics

The ideas behind good icons, explained without jargon: styles, sizes, SVG vs PNG, accessibility, consistency, picking the right symbol and the trends of 2026.

Bookshelves filled with colorful books
Design basics · 7 min read

What is an icon library?

An icon library is a set of matching icons with names, file formats and a licence. Learn what is inside one, free vs paid options and how to choose and use one.

Colorful 3D background pattern
Design basics · 9 min read

3D icons vs flat icons

Flat or 3D icons? Use flat icons for buttons and menus, 3D icons for heroes, slides and marketing at 32px+. A decision table, file sizes and history.

Opened book on brown table
Design basics · 10 min read

Icon design glossary

Plain-English definitions of 44 icon design terms: glyph, pictogram, SVG, viewBox, stroke, keyline, duotone, touch target, aria-label, MIT and CC BY.

Multicolored learning toys
Design basics · 9 min read

Cute and playful icon styles

Kawaii, sticker, pixel, retro, pastel and more: what each cute icon style looks like, where it works (kids, games, social, slides) and where to avoid it.

Monitors and a laptop glowing in a dark room
Design basics · 9 min read

Icons in dark mode

How icons behave in dark mode: why they look bolder, how currentColor makes them follow the theme, contrast checks, which styles hold up and why PNGs vanish.

Pink and orange light trails
Design basics · 10 min read

Animated icons: help or hurt?

When animated icons help and when they hurt: SVG, Lottie and GIF in plain words, WCAG motion rules, reduced motion, speed tips, and moving icons in slides and email.

Person using a smartphone
Design basics · 8 min read

App icon vs UI icon

An app icon represents a whole app on a home screen or store; UI icons are the small symbols inside it. Sizes, shapes, formats, favicons and common mistakes.

Circle of color swatches on white
Design basics · 12 min read

Icon styles explained

A picture-first guide to icon styles: line, solid and duotone for interfaces, plus 17 creative styles from glass and pixel to kawaii. What each is for.

Rgb pixels on a digital screen
Design basics · 7 min read

SVG vs PNG icons

SVG or PNG for icons? A plain-English guide to sharpness, file size and colour, plus a clear table for websites, PowerPoint, Google Slides, Canva, Word and email.

A refreshable braille display in front of an open laptop
Design basics · 8 min read

Accessible icons, made simple

A friendly guide to accessible icons: text labels, names for icon-only buttons, decorative icons, 3:1 contrast, tap target sizes and not relying on colour alone.

Gray and yellow measures
Design basics · 7 min read

What size should icons be?

A simple guide to icon sizes: 16, 20, 24, 32 and 48 px, matching icons to text, tap targets (WCAG, Apple, Android), and what size PNG to use for slides and print.

Directional signs in an airport
Design basics · 9 min read

Why mixing icon sets looks cheap

Mixed icon sets make a site or deck feel cheap. Learn what makes icons consistent, run a 10-minute audit, and replace mismatched icons in an afternoon.

Close up of a sign on a wall
Design basics · 8 min read

How to pick the right icon

Choose icons people understand: common mix-ups (save, settings, share, favourites, menu), when to add a text label, cultural traps, and a 5-person test.

Deep blue and purple flowing shapes
Design basics · 11 min read

Icon design trends for 2026

The icon design trends shaping 2026: frosted glass, tactile 3D and skeuomorphism, pixel and retro nostalgia, kawaii cuteness, Bauhaus geometry and more.